Art Direction | Production
As travel restrictions were lifted earlier this year, Amex saw this as an opportunity to resume building awareness of their American Express Aeroplan Card.
Amex’s brand guidelines are very strict and heavily regulated, but in tandem with Notch Video, we saw the audiences’ eagerness around travel as an opportunity to try something new.
After winning over both Amex and Air Canada, I developed the creative from concept to static final approval. From there I worked with a video animator to ensure the concept was correctly represented through animation and sounds.
As a result of the campaign’s success, Amex requested a creative refresh to extend the campaign. With travel restrictions continuing to lift, we leveraged imagery from exotic locations to tap into the travel season’s trend.
Client: Notch
Brand: American Express
Freelance | Graphic Design | Digital Campaign
The Air Miles ‘Flight-A-Day Giveaway’ campaign ran from early January to mid-February with a KPI of contest registrations. Notch Video had developed social media video ads, but required HTML5 banner ads to be designed and developed to complement their digital strategy.
The campaign exceeded the client’s expectations with a significant increase in new program registrations.
Client: Notch
Brand: Air Miles
Branding | Art Direction
The Pooches Playhouse is a highly rated, family owned dog daycare + boarding within Toronto. They originally operated out of their home, but in order to keep up with demand, needed to move into an industrial space offering both indoor and outdoor play areas.
With the big move, Pooches felt they needed a brand refresh to showcase their growth and better represent their business. With leveraging their original brand colours, I created a new logo and supporting elements to better showcase the energy and playfulness of The Pooches Playhouse.
Client: The Pooches Playhouse
Procreate
Presentation Design
To wrap up year 2 of the Canada Goose and NBA partnership, Canada Goose looked to design a presentation that not only communicated the collection’s results but did so in a design-forward manner that would be shared company-wide.
By leveraging the look and feel of the campaign’s hero imagery, I designed a template that highlighted its moodiness and beyond-the-norm esthetic. With a heavy amount of imagery and content, the challenge was to ensure it visually told the right story and represented the last piece of the 2022’s partnership campaign.
Due to the nature of the content within the presentation, I have replaced the copy with lorem ipsum and have shared only a few of the beginning slides.
Client: Notch
Brand: Canada Goose
Art Direction | Production
Over the course of the pandemic, Sobeys’ employees were dedicated and unwavering during a time of such uncertainty. As a result, management wanted to thank them utilizing Grocery Business magazine.
Client: North Strategic
Brand: Sobeys
Presentation Design
Kimberly Kuzmak, Vice President of Client Management & Global Merchant Services from American Express Canada was a speaker at RCC Store 2022. The presentation was on Amex’s retail insights of GenZ and Millenial spending.
Client: North Strategic
Brand: American Express Canada
Art Direction | Social Strategy | Content Production
While working with Aphria Inc., our team was asked to develop a social strategy that would meaningfully connect and engage their existing community while building brand awareness among external stakeholders.
Through static and video social pillar templates, the content was brought to life to showcase Aphria Inc.’s commitment to their people, planet, product quality, and innovation.
Client: Notch
Brand: Aphria Inc.
Art Direction | Vector Design
The objective of the Allstate infographic was to educate individuals on the safety and proper use of roundabouts through visual representation.
Client: Notch
Brand: Allstate
Branding | Logo Design | UI | UX | SaaS Platform Design
From brand identity to platform development, Temerity Analytics and Merln’s design compliment the data by simplifying the visual representations. The SaaS platform was brought to life through the collaborative efforts from myself, Data Scientists and multiple Developers.
Branding | Art Direction | Store Design | Label Packages
Urban Kids was originally operating under two different names, Siblings & Urban Kids, and was in need of direction. By developing a brand strategy, consistent messaging was established throughout the customer journey at all touchpoints. Everything from over-head store signage to garment label packages was either created or redesigned to develop a consistent brand image.
Client: Urban Kids - YM Inc.
Art Direction | Digital Campaign
Every year the RBC Race for the Kids fundraises thousands of dollars to help support youth mental health. The race has not only helped create mental health awareness, but has also brought family together on what some still see as taboo.
The creative had a large impact, as the same media channels were used as in 2016 and there was a 16.52% year-over-year fundraising increase.
Clients: Sunnybrook Hospital, RBC
